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Who we are

The Rouille ® brand was launched in Florence in 2012 by Luigi Scacciati and Lorenzo Cinotti.

The name "Rouille" means rust in French.

With the concept of rust as a starting point and developed through our creations, our intention is to create a very specific and recognisable style, an amulet, a sort of removable tattoo. An identification dedicated to the entire world of vintage engines, in particular motorcycles, but not only, also vintage cars, bicycles and watches, and the music and the fashion of generations gone by. 

Almost all our products are made exclusively in Tuscany; they are produced in limited quantities, never industrially in series and are made mostly by hand by the best artisans of our district. For this reason you will not always find all our products available at a given moment. 

In addition to the ‘Made in Italy’ quality that distinguishes everything we make and our attention to detail, packaging and beauty, over time you will savour the pleasure of wearing an item that is always current and never invasive, but above all authentic. 

We are currently present in about 100 stores around the world.


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